All of our solid tops are selected by our team and graded independently of our suppliers. If it isn’t worthy, it isn’t used. Our laminated backs and sides are uniquely constructed with Mahogany as our middle layer, and our inner and outer layers are always matched. Artist guitars strike the right balance between strength and vibration, crafting a voice to both inspire and give players “tools in the tone.” Alongside this approach to development lies our respect for sourcing, preparation and nurturing the wood we use to make our guitars. No matter how considered design may be, it can only be as good as the wood we use to realize them. Our all-solid wood tops, backs and sides, as well as the mahogany used for our necks, go through a curing process developed over years to create stability, strength and tonal benefits. Depending on the wood and its use, this process takes many months or even years for some of our models. After months-long seasoning, we perform an extra drying stage in thermo-kilns to further enhance wood stability and improve resonance. We call this process ATR—Advanced Tonal Response. ATR™ is a form of torrefaction—oxygen controlled, vacuum curing at special temperatures to remove more moisture and volatiles such as saps and sugars from the wood.

• ATR™ makes our wood more stable when exposed to adverse dry or humid climates. While we can’t stop the effects of dryness or moisture saturation that can damage guitars, ATR™ goes a long way in helping our guitars become more resilient. Guitars will move or change according to the environment they are in and are more likely to move within the first two years from their production. A guitar usually becomes drier as it ages; this is one of the reasons why players often like the sound of an older guitar. ATR™ advances the natural, post-build drying process so the wood behaves as if it were more mature, stable, and resonant from the first day it is used.
• The effects of ATR™ are also audible in the instrument. The biggest difference is the clarity and separation between notes and the overall response of the guitar. As the top is drier, it’s also quicker, more resonant, more open, even louder. New guitars can sometimes take time to reach this state as the wood dries over the years. ATR accelerates this effect to deliver a more sophisticated and complex voicing from day one.

Our caring approach to development comes from one unwavering goal: To deliver the best guitars in the market at every price point—instruments of a truly remarkable value that offer an unparalleled player experience.